Yes, Alexa is everywhere. You have only to look at our CES 2017 Smart Home Scoreboard to see how Amazon has married its virtual assistant to cars, refrigerators, televisions and robots.
Alexa's momentum isn't surprising given the amount of hype over the last year. For Alexa's competition, Google Assistant is still new as a smart home assistant, and Apple is sticking to its slow-burn approach to growing Siri and its iOS HomeKit platform. That's why our Scoreboard has a loose quality breakdown. I didn't want to simply hand Amazon a prize for supporting yet another smart plug.